If you've ever used Mailchimp, Beehiiv, Klaviyo, or ConvertKit, you know the frustration: every time your audience expands by a few hundred readers, your monthly invoice jumps from $20 to $100, then to $300 or more.
1. The trap of legacy pricing tiers
Most email platforms impose what creators call the 'subscriber tax'. They bill based on total stored contacts, regardless of whether those subscribers are actively opening your emails or currently dormant. You pay every single month just to keep their rows in a database.
This forces businesses into stressful, periodic list purges—often deleting past buyers or warm leads simply to avoid crossing into a higher billing tier.
2. The MailCheap approach: Unlimited free contact storage
At MailCheap, we believe businesses should never be penalized for growing their audience. All your contacts are stored completely free—whether you have 5,000, 50,000, or 250,000 subscribers.
You only pay for the campaigns you actually decide to broadcast, at rates up to 90% lower than traditional providers.
For a list of 25,000 subscribers sending weekly updates, Mailchimp charges around €270/month (€3,240/year). MailCheap delivers the same volume for €49/month—putting over €2,650 back into your business each year.
3. Pre-Flight Delivery Scanner: 0% bounce rate
Storing a large audience is only valuable if your list is clean. Invalid, typosquatting, or disposable temporary addresses cause hard bounces that damage your domain reputation.
MailCheap integrates a built-in Pre-Flight Delivery Scanner directly into your contact management screen. With one click, it checks MX records, identifies burner inboxes, and filters bad data before your campaign sends.
4. Scale your audience with confidence
Import your CSV lists, segment your audience by interest or engagement, and broadcast when you're ready—without worrying about arbitrary billing thresholds.